In episode 6 of the 'Real Talk, Real People, Real Business' series, social media champion Leanne Peard chats with Swipe-n-Like founder Nic Zymaras about some of the processes and hurdles facing startups in the world of NFC.

So what is NFC, how does it work and what are some of the real world applications of this emerging technology? With all phone manufacturers now including this tech in all their phones, NFC is set to revolutionise the merging of our physical and digital worlds.

With the release of the latest iPhone X series and iOS 12, NFC (Near Field Communication) connectivity is about to take the world by storm.

Since 2010, Google has enabled smart phones using their Android platform to connect to NFC tags. Providing the phone contains the necessary hardware, the operating system allowed the user to easily interact with the link or information programmed on the tag with a swipe of their phone. This meant that a multitude of industries were able to connect with their customers via their phones...

Ever wondered how to best maximize your Facebook footprint? As each Facebook user has an average of 130 friends, awareness of your business increases dramatically when just one person likes your Facebook page. Once someone with 130 friends (remember, this is just an average!) likes your page, it will appear in their newsreel, for all their friends to see.

In order to capitalise on that, you need to keep your likers – and their friends – engaged. Once their friend likes or shares your post, it then increases your audience...

According to Facebook, there are now 17 million Australians using this social media platform, which is why it’s vital for businesses to have a social media profile. (www.socialmedianews.com.au/social-media-statistics-australia-february-2017)

Having a Facebook page is one thing, engaging your customers is another. While more companies are hiring social media managers, you can entice your followers without having to spend a lot of money. One of the key ways to interact directly with your Facebook users and foster trust in you...

Videos are becoming increasingly popular on Facebook, and every business should take advantage of this dynamic tool to increase their audience reach.

Facebook recently announced that 75% more videos have been posted to Facebook than at the same time last year. With this proliferation of Facebook videos, now is the time for businesses to incorporate them into their marketing strategy.

The good news is you don’t need a video crew or production company to create a video on Facebook. Thanks to a huge variety of automatic video e...